Like Crazy is a film with a similar genre to ours. We assumed that the target audience for this film would mainly be both females under 18 and over 18-30. However from the user ratings report the film appealed to both males and females, this makes it clear to us that our film can also appeal to males over 18-30 as well as our original target audience which was females under 18.
Never Let Me Go also shows the same thing. Both films are similar to ours in terms of genre and storyline. We have now widened our target audience.
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